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Oil & Gas in a Word

Advertising guru Maurice Saatchi created the concept of one-word equity – using a single word to capture a brand’s value to its stakeholders. Can the same idea be applied to an entire industry? We posed the question (What’s one word to describe the Oil & Gas industry?) to 60,000 contacts and our wider industry network via LinkedIn and Twitter last month. See the word clouds for some of the many “Oil & Gas in a word” responses. [Read more…]

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